Are you thinking about hiring someone to build your website?
Perhaps, you’re local to the Dallas/Fort-Worth area, and you want to work with someone nearby.
If you’re considering Gold Scale, you may be thinking… Who are these guys? Can I trust them? Is their work any good?
You’re in the right place. Check out this website transformation we successfully completed recently. It will give you an idea of the work that we can do for you.
Here’s the Before and After
Company and Founder Profile
This case study is centered around Livonia Technical Services — a consulting and training company that serves manufacturing firms. LTS was founded in 1985 by Michael A. Anleitner. He has over 50 years of experience, he holds two Bachelor degrees and an MBA from the Ross School of Business.
LTS has consulted for industry giants like Ford Motor Company, Lockheed Martin, Caterpillar, Volkswagen, United Technologies (Now Raytheon), General Motors, KIA Motors, and more.
The Primary Component Driving this Web Design Project
Michael’s view regarding his website was this – it was not the driver of his lead generation. Instead, it is a virtual business display – aiding in the perceived strength and legitimacy of his brand. Therefore, the primary driver was to create a refreshed, attractive design to enhance the perceived legitimacy and strength of LTS.
Key Features of Gold Scale’s Current Web Design Process
Before building, we completed a thorough but simple discovery phase – including email exchanges, and a 60-minute virtual meeting. After the discovery, we developed the mindmap of Livonia Technical Services’ new website. This step is critical – a mindmap gives structure and hierarchy to the information to be displayed on a website.
Was the Web Design & Brand Refresh Project a Success?
Overall, the project was a success. We beautifully refreshed LTS’ WordPress website. As a result, their brand has been elevated to display greater strength, legitimacy, and value.
Key Notes for Business Owners Looking for a Local Web Design / Marketing Agency
If you find yourself in a similar situation, where you have a valuable brand…
But you feel as though your website does not adequately communicate the value you provide, it may be time to invest in design.
I understand aspects of the business owner’s mind. Lead generation is the number one priority. For practical people, it can be difficult to quantify the value of brand and design. If that’s you, I suggest trying to suspend your doubt for a moment to consider your customer’s experience.
Attractive, logic-based, user-friendly design leads to a myriad of benefits – including market strength, which generates more leads and sales.
What’s Next for Gold Scale | Marketing and Design?
Conversion Rate Optimization, Customer Journey Optimization, Deep Business & Marketing Strategy and More…
Soon, we will partner with clients to optimize their website’s performance. After rebuilding their site optimized for conversions, we’re going to benchmark against old metrics to quantify the true value that our design and optimization provides.
Stay tuned to see how it goes.
Dustin Neathery,
Founder @ Gold Scale